What is England's Creative Coast?
England’s Creative Coast (ECC) is an innovative new visitor experience that will allow travel trade and Fully Independent Travellers (FITs) from France and The Netherlands to gain inspiration, browse and plan their own bespoke cultural travel itineraries.
New outdoor artworks and cultural adventures will connect the outstanding galleries across the South East’s stunning coastline of Kent, Essex and Sussex, taking in everything from attractions, events and festivals to accommodation, food and drink, for the ultimate creative travel experience.
Who is it aimed at?
England’s Creative Coast is targeted toward the Dutch and French special interest markets, catering for those who enjoy cultural trips combined with those who like the outdoors and want to learn while on a trip. ECC is perfect for those who travel for experiences and like to immerse themselves in the local culture, and is not restricted to a certain age group, everyone from 25 year olds to over 55.
Why should your local business get involved?
If your business becomes part of England’s Creative Coast you will benefit from:
- Being part of an exciting new product that links the South East’s world-class cultural offer with wider tourism businesses
- No cost for being featured
- Working alongside leading cultural organisations; Turner Contemporary, Creative Foundation, De La Warr Pavilion, Jerwood Gallery, Metal, Towner Art Gallery, The Historic Dockyard Chatham, Cement Fields, Pallant House Gallery, Cass Sculpture Foundation and Arundel Castle
- Free business listing on the England’s Creative Coast website
- Enhanced exposure through England’s Creative Coast marketing activity
- International and national promotion through England’s Creative Coast and any relevant promotion linked to transport partners’ channels such as Southeastern
- A chance to be included in inspirational itineraries, featuring your business
- Recommended to travel trade contacts in the Dutch and French markets
- The opportunity to be included in press visits and trade familiarisation trips
- Increased traffic with referrals direct to your website
- Additional high value, international visitors, with a particular focus on bringing tourists all year round
- Becoming part of a nationwide and worldwide travel scheme with VisitEngland through the Discover England Fund
- The opportunity to highlight your own deals, events and offers as part of your inclusion in the project
- Working with other businesses in your area and building relationships with both local, county and countrywide businesses
- Being part of a project that is responding to the growing demand for experiential and localised tourism products
How do you get involved?
If this all sounds very interesting to you, then take a look at our Introduction Document here and get in contact with us using the details on the last page. If you have any questions, you view our FAQ Document here.
England’s Creative Coast is led by Turner Contemporary and Visit Kent and is principally funded by Arts Council England’s Cultural Destinations programme and VisitEngland through the Discover England Fund, with support from a number of key investors, including; the South East Local Enterprise Partnership (SELEP), Kent County Council, East Sussex County Council, Essex County Council, Visit Essex, Southend Borough Council, Experience West Sussex, The Historic Dockyard Chatham and Southeastern, and in partnership with Cement Fields, Creative Folkestone, De La Warr Pavilion, Hastings Contemporary, Metal and Towner Eastbourne.